- Marketing in the Age of Machines
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- How this simple change to the landing page helped sell $443K
How this simple change to the landing page helped sell $443K
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
January 22, 2026
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Most landing pages don’t convert because they’re built without structure. Teams focus on tools, design, or clever copy, but ignore that each section must serve a clear conversion purpose. The result is pages that look good but fail to move buyers.
Solution
The framework breaks a landing page into eight sections, each with a specific job—from capturing attention to reducing risk and making outcomes tangible. The tools don’t matter as much as the architecture: follow the structure, and the page naturally guides users toward action.
Lesson
Conversion comes from structure, not tools. When you design pages around buyer psychology instead of guesswork, you move faster, reduce friction, and increase the chances that your page actually sells.
1/. B2B Content Reset: Key Shifts Marketers Must Embrace in 2026
B2B content is entering a reset as buyer behavior, AI, and distribution change faster than most teams expect. The piece outlines the key shifts marketers will need to make in 2026, focusing less on tactics and more on mindset and structure—why many current strategies will stop working, and what needs to change to build real demand and trust.
Read the full post here:
Generate B2B Leads With Just One Click
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2/. Marketing Teams Must Master AI Architecture, Not Just Operations
Many marketing teams use AI tools without thinking about how they fit together. This piece explains why understanding AI architecture—not just tool operation—is becoming critical for scale, consistency, and long-term performance, and why marketers need to start designing systems, not just using software.
Read the full post here:
👉 Tools in the Age of Machines:
Gojiberry: Finds high-intent prospects and automates personalized outbound on LinkedIn.
Okara (Reddit): Analyzes Reddit conversations to surface buyer insights and demand signals.
Airpost: Creates and tests new ad angles based on your best-performing creatives.
