- Marketing in the Age of Machines
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- How the creators of Southpark build compelling stories
How the creators of Southpark build compelling stories
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
July 27, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: Many stories suffer from weak or disjointed storytelling due to a lack of causation between individual scenes or beats. When scenes are merely connected by "and then this happened," the narrative feels fragmented and lacks coherence, leading to a less engaging and impactful storytelling experience.
Solution: The solution proposed by Trey Parker and Matt Stone is to ensure that scenes or beats in a story are connected by transition words like "therefore" and "but." The story gains a sense of fluidity and purpose by establishing a clear cause-and-effect relationship between scenes. "Therefore" indicates a consequence or result of the preceding scene, while "but" introduces a contrast or obstacle that alters the course of events. This method of storytelling creates a more cohesive and compelling narrative structure.
Lesson: Causation is fundamental in crafting a successful and captivating story. To create a well-structured and engaging content narrative, B2B marketers should develop engaging content that flows naturally.
Watch the full video here 👇️
1/. How AI Influences What You See on Facebook and Instagram: AI systems influence the content users see on Facebook and Instagram. To make users' experiences unique and personalized, Meta (formerly Facebook) uses AI algorithms that consider user choices and behavior. In this blog post, Nick Clegg, President of Global Affairs at Meta, strongly emphasizes Meta's ethos of transparency and openness by explaining how they give users more control over their content and support public interest research.
More:
AI Predictions: Meta's AI systems predict content's value to users based on various factors, like behavior and user feedback. Multiple predictions are combined to present relevant content.
Expanding Personalization: Users can now customize their experiences on Facebook and Instagram through Feed Preferences, Suggested Content Control Center, and the "Show more, Show less" feature.
Tools for Researchers: Meta is releasing a new suite of tools, including the Meta Content Library and API, to provide researchers access to public content from Facebook and Instagram for academic and public interest research.
Want to generate sales, leads, and web traffic through data-driven content?
2/. 6 Tips For How To Search a Website For Keywords: Searching for specific keywords on individual websites is essential for various purposes, such as identifying backlink opportunities, updating content sections, conducting keyword research, researching competitors, finding statistics, monitoring performance, and filling in content gaps. This blog post offers six valuable tips for searching a website for keywords. The six tips include:
Using CTRL+F to quickly find keywords on a web page
Employing Google Search Operators to limit searches to specific websites
Utilizing the website's search box for easy keyword searches
Using keyword tools to generate relevant keyword ideas
Viewing a page's HTML source to identify the exact keywords used
Running a Clearscope content report to quickly identify high-performing keywords for SEO purposes
3/. 5 + Years of Selling (and Buying) 1,500 + Newsletters Ads Worth $1.5M+: This tweet gives three keys to improving the effectiveness of newsletter ads: testing multiple newsletters, collecting crucial metrics such as unique openers and clicks, and carefully analyzing the outcomes to pinpoint successful placements for ongoing ad campaigns.
5+ years selling (and buying) 1,500+ newsletter ads worth $1.5M+
I’ve learned a thing or two about how to get the best possible results out of newsletter ads.
I’ve seen brands make tons of mistakes. I’ve also seen some unbelievable home runs.
Here’s what you should do to get… twitter.com/i/web/status/1…
— Emanuel Cinca (@emanuelcinca)
2:50 PM • Jul 18, 2023
👉 Tools in the Age of Machines:
Giga Brain: Is one of the few tools that offer users valuable insights into audience discussions and behaviors by crawling discussions on Reddit and other online communities.
Epidemic Sound: Users can obtain tailor-made soundtracks for their videos with ease. By playing their video, they receive matching music recommendations that complement the visuals.
Predis.ia: An AI marketing tool for social media helping businesses make captivating video and image content and get AI-powered content analysis.
Marketing centers on crafting compelling stories that captivate audiences, sparking their curiosity and motivating them to become part of the narrative