- Marketing in the Age of Machines
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- How One Wild Pizza Giveaway Turned Into $1M in 72 Hours
How One Wild Pizza Giveaway Turned Into $1M in 72 Hours
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
April 24, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Antimetal had a great product helping companies cut their AWS costs, but no one was paying attention. Traditional marketing fell flat, and with only $15,000 left in the budget, they were stuck in a boring category nobody wanted to hear about.
Solution
CEO Matthew Parkhurst launched a bold stunt: send 1,000+ branded pizza boxes to CEOs and VCs. The unexpected gesture cut through the noise, sparked conversation, and turned ignored pitches into booked demos.
Lesson
Even in technical markets, marketing is about standing out to people. Creative, human centered ideas (like free pizza) can outperform expensive campaigns. If you want attention, don’t be boring.
This 26-year-old turned $15,000 into $1M in 3 days... with pizza.
Everyone thought he was crazy when he spent his company's entire marketing budget on giving away free pizza.
Here's how Matthew Parkhurst pulled off one of tech's greatest viral marketing stunts:
— Timothy Solinger (@TimothySolinger)
2:36 PM • Feb 1, 2025
1/. Mastering B2B Google Ads: Strategies for Lead Generation and ROI
Many B2B teams waste budget on Google Ads by using B2C tactics. This post breaks down how to tailor campaigns for complex buyers, longer sales cycles, and niche audiences, so your ads actually convert.
Read the full post here:
Are you using the latest strategies for B2B Lead Generation?
Take our 9-question quiz to gain insights into whether your brand is using the latest B2B Lead Generation strategies.
2/. How to build a predictable lead gen system with digital ads
Unpredictable lead flow is common in B2B. This post breaks down how to fix it with a focused ad strategy, clear goals, and smart testing, so you can grow with consistency, not guesswork.
Read the full post here:
👉 Tools in the Age of Machines:
OpusClip: Automatically generates short, shareable video clips from long-form content, identifying key moments for social media use.
NewForm.ai: Provides AI-driven tools that integrate with ad platforms to analyze creative performance and deliver actionable marketing insights.
Pippit by CapCut: Offers AI-powered solutions for creating and managing marketing content, including videos, images, and avatars, with features like auto-publishing and analytics.
In B2B, trust isn’t built with flashy campaigns, it’s earned through consistent, valuable conversations.