- Marketing in the Age of Machines
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- How One SEO Website Generated $50K+ in Leads
How One SEO Website Generated $50K+ in Leads
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
October 23, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: Many local businesses miss out on opportunities because their websites are poorly structured and lack technical SEO, even if they’ve been around for years.
Solution: I built a 60-page optimized site, combining manual planning, AI-generated content and images, strategic backlinks, and technical SEO to attract and convert leads.
Lesson: Combining strategy, attention to detail, and AI tools can turn a basic website into a high-performing lead generator.
Last week, I built a 60-page local SEO website with Cursor for a contractor in Kansas City. He’s already received 2 leads! (One was a $50,000+ job)
He pays me $1500/month, but I’m probably undercharging.
Here’s some stuff I did:
— Theo The Marketer (@theothemarketer)
12:47 PM • Sep 10, 2025
1/. The Link Is Dead. Long Live the Mention: Why Brand Citations Are the New Backlinks
The article explains how traditional backlinks are becoming less important in SEO, while brand mentions—citations of your business without a link—are gaining influence in search rankings. It shows why focusing on increasing your brand visibility across the web is now crucial for SEO success, making it a must-read for marketers who want to stay ahead of search engine trends.
Read the full post here:
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2/. ABM, Outbound, and Inbound: A Guide to What Works Best for Lead Generation in B2B
The article explains how combining ABM, outbound, and inbound strategies helps B2B marketers target high-value accounts, attract leads, and improve conversions, offering a practical approach to more effective lead generation.
Read the full post here:
👉 Tools in the Age of Machines:
PromptSignal monitors how AI models like ChatGPT and Claude mention and rank your brand, helping you optimize your visibility in AI-generated responses.
Post Bridge simplifies cross-platform social media posting by allowing you to schedule and manage content across multiple platforms from a single interface.
Voicepanel automates customer research by conducting voice and video interviews, providing qualitative insights to inform product development and marketing strategies.
Chasing every shiny marketing trend usually costs more than it earns.