How much does it cost to sponsor a LinkedIn post?

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 How marketers think people buy:

Problem: 
Marketers think buying is simple: see the ad, click, and buy. But in reality, distractions and forgetfulness derail this path. This mismatch leads to ineffective strategies and missed opportunities.

Solution:
To fix this, marketers need to broaden their approach. Building a strong brand presence across various channels—like organic content and influencer partnerships—keeps brands top-of-mind throughout the non-linear buyer journey.

Lesson:
Buying isn't a straight line; it's messy and influenced by many things. To succeed, marketers must be flexible, understanding, and persistent. By adapting to how people really buy, brands can build lasting connections and drive growth.

How can you adjust your marketing strategy to better align with the reality of consumer behavior?

1/. Create Growth Turbo Boosts: User Conferences:
The post explores the role of user conferences in driving business growth, emphasizing their function as accelerators for community engagement and product enhancement. Drawing from personal experiences and industry insights, it offers guidance on aligning these events with audience needs, budget considerations, venue size, and timing. Through this comprehensive overview, the post provides valuable insights for B2B marketing directors seeking to harness the potential of user conferences effectively.

Insights for B2B Marketing Directors:

• Ensure your user conference aligns with the needs and interests of your target audience, whether existing customers or potential prospects. Understanding their demographics, preferences, and pain points is crucial for designing a compelling event program.

• Timing is key when launching a user conference. Ensure you have a sufficient user base, significant product updates to announce, and the organizational capacity to dedicate resources to planning and execution. By answering critical questions about audience, budget, size, setting, and timing, you can maximize the impact of your user conference on driving commercial success.

Read the full post here:

2/. I analyzed the rates of 40+ LinkedIn influencers to understand how much sponsored posts cost — and whether they’re worth the investment:
The post analyzes rates from over 40 LinkedIn influencers to assess the cost-effectiveness of sponsored posts. While initial observations suggest higher rates for influencers with more followers, a closer look reveals significant variations in cost per 1,000 followers. Surprisingly, smaller influencers often charge considerably more per follower compared to larger ones. This suggests that partnering with influencers with larger followings may offer better ROI on LinkedIn posts. However, factors like engagement rates and audience relevance should also be considered.

Read the full post here:

3/. TikTok's answer to Instagram, Notes, is rolling out:
TikTok, known for its innovation rather than imitation, surprises by launching TikTok Notes, a photo-sharing app reminiscent of Instagram. Currently available for limited testing in Australia and Canada, Notes offers users the ability to share photos with written captions and explore a central feed of posts by people they follow, resembling a mix of Instagram and Pinterest. With its future in the U.S. uncertain, TikTok's move into the photo-sharing space signals a strategic expansion beyond its video-centric platform.

👉 Tools in the Age of Machines:

Smartlead: Smartlead AI is a software platform designed to assist businesses with B2B lead generation.

Frame: A cloud-based platform designed to facilitate video collaboration.

Foreplay: A web-based tool to manage and curate collections of online advertisements.