How Fortune Magazine Uses Reddit to Drive Millions in Traffic

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 How Fortune Magazine Uses Reddit to Drive Millions in Traffic

Problem
Growing a newsletter audience from scratch is challenging, especially when competing with platforms that have massive built-in distribution. Many newsletters struggle to attract subscribers because they lack organic visibility and fail to tap into existing online communities where their ideal readers already engage.

Solution
Fortune Magazine successfully drives newsletter growth by leveraging Reddit’s vast user base. Their strategy involves posting engaging, click-worthy content in relevant subreddits, summarizing articles, and linking back to their newsletter. This approach works because niche subreddit audiences align with niche newsletter readers, and Reddit’s massive reach provides a free, scalable way to gain subscribers.

Lesson
To grow a newsletter effectively, it's crucial to find where your target audience already exists and provide value in their preferred format. Consistently posting high-quality, native content in active communities increases visibility and drives conversions. The key is persistence—frequent, strategic engagement leads to long-term subscriber growth.

1/. Top 10 B2B Marketing Trends for 2025
B2B marketing is evolving rapidly, driven by advancements in AI, shifts in ad spending, and the increasing importance of social media and video content. As ad budgets plateau and buying committees expand, marketers must prioritize data management, human-centric engagement, and new technologies like generative AI. LinkedIn remains a key platform, and video continues to dominate as a content format. These trends highlight the need for adaptive strategies to navigate longer sales cycles, privacy regulations, and changing buyer behaviors. Read on for a deeper dive into what 2025 holds for B2B marketing leaders.

Insights for B2B Marketing Directors:

• The cookieless future and rising privacy regulations mean first-party data strategies are crucial. Implement strong data management systems, integrate AI-driven analytics, and refine ABM tactics to personalize outreach effectively.

• Decision-making now involves more stakeholders and deeper ROI analyses. Develop content that speaks to multiple roles in the buying committee and ensure pricing transparency to align with evolving buyer expectations.

Read the full post here:

2/. Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025
Despite economic uncertainty, B2B marketing budgets grew in 2024 and are expected to continue increasing in 2025. Interestingly, this rise in investment hasn’t led to more aggressive KPIs. Instead, companies are focusing on efficiency through AI and automation, expanding marketing teams, and prioritizing channels that build trust. Social media remains essential, with X (formerly Twitter) leading among B2B marketers, but there’s also a shift toward trade publications and media outreach. As 2025 approaches, the emphasis is on strategic, targeted approaches rather than broad, traditional tactics.

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3/. The Best B2B Lead Generation Strategies and Examples for 2025
B2B lead generation is evolving beyond simple contact collection into a more strategic, relationship-driven approach. Techniques like Account-Based Marketing (ABM), interactive content, AI-powered chatbots, and intelligent retargeting are reshaping how businesses engage potential clients. Emerging trends for 2025 include hyper-personalized outreach, immersive multimedia storytelling, and niche community engagement. While technology plays a growing role, the human element remains essential—successful B2B marketing will rely on combining digital tools with genuine, value-driven interactions.

Watch the full post here:

👉 Tools in the Age of Machines:

Clearbit: Enrichment and intelligence platform that provides real-time company and contact data for marketing and sales optimization.

Supercut: AI-powered tool for automatically generating short-form video clips from long-form content.

SlideSpeak: AI-driven platform that converts presentations into narrated videos with automated voiceovers.