How Creative Freelancers Actually Win Clients and Stand Out

A weekly email with the best of marketing, AI, and business.

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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

Problem
Many creative freelancers struggle to attract clients and monetize their skills effectively. They often lack the technical know-how to showcase their value, use the right tools, or reach out to potential clients, leaving them stuck despite their talent.

Solution
By learning prompt engineering, mastering tools like ChatGPT, improving your design skills, and adopting strategies like cold emailing, freelancers can better communicate their value, generate income from their craft, and streamline their creative process with tech.

Lesson
Investing in learning, whether it’s how to talk to AI, create compelling designs, or reach clients, is essential for thriving as a creative. Those who embrace these tools and strategies can stand out and grow their business more effectively.

1/. From Clicks to Crickets: How Google’s Updates Are Killing Your CTR
B2B search marketing is shifting fast, zero-click searches, looser keyword matching, and rising CPCs are hurting results. The old tactics no longer work. This post explains what’s changing and shares practical steps to adapt, from focusing on intent to tightening landing pages. A must-read if your campaigns feel stuck.

Read the full post here:

Are you using the latest strategies for B2B Lead Generation?

Take our 9-question quiz to gain insights into whether your brand is using the latest B2B Lead Generation strategies.

2/. What SEO Experts Are Saying About Google's 'AI Overviews'
Google’s AI Overviews is changing search by answering queries directly and pushing organic links down, which could hurt top-of-funnel traffic. B2B marketers should audit at-risk content, focus on unique insights, and monitor results closely. This post explains what to watch and how to adapt.

Read the full post here:

👉 Tools in the Age of Machines:

Frase: Helps create and optimize SEO-friendly content by researching, writing, and improving pages based on search data.

ContentBot: Generates marketing copy and long-form content using AI to assist with ideation and writing tasks.

Copysmith: AI tool for creating, managing, and scaling marketing content across channels with collaborative features.

In B2B marketing, adapting fast to how people actually search is what keeps your campaigns alive.

Luisa Fernanda Echeverry - Director @Castleberry

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