How ChatGPT Decides What to Recommend (In 30 Seconds)

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

How ChatGPT Decides What to Recommend (In 30 Seconds)

Problem
AI doesn’t browse your product pages—it matches queries using your structured product data. If specs and attributes are missing or inconsistent, you won’t show up in recommendations, even if your product is the best fit.

Solution
Standardize and enrich your catalog: define a clean attribute schema per category, normalize naming/units, fill missing fields, and QA for conflicts across SKUs and channels so AI can reliably compare products.

Lesson
In AI search, visibility = data quality. The brands that win aren’t the loudest—they’re the easiest for machines to understand.

1/. Content Marketing in 2025: A $564.8 Billion Industry Driven by AI, Video, and Long-Form Content
Content marketing is a $564.8B market, and this post highlights what’s working for B2B in 2025: long-form (900–1200 words), video, and AI-powered workflows, backed by social + email distribution. It also calls out podcasts as an underused channel with growing upside—worth reading if you want quick benchmarks for your content mix.

Read the full post here:

2/. True North Social Releases Guide to Strategic Digital Marketing Channel Selection
True North Social’s guide says B2B channel choice should follow goals, audience behavior, and resources—not trends. Pick a few channels you can execute well, measure and test before scaling, because spreading thin hurts ROI; worth skimming if you’re planning your 2026 mix.

Read the full post here: