How Ai will reinvent marketing

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 3 things you need to understand about marketing.

Problem: 
The primary problem is the substantial waste of resources in marketing due to a lack of understanding of essential principles. The author regrets spending millions on ineffective marketing, over a decade learning through trial and error, and unnecessary years in college, which could have been avoided with better knowledge.

Solution:
The solution is to understand three important marketing principles. First, a strong brand is the only true differentiator, as products and services can be easily replicated. Second, marketing becomes more effective after a decade, as brand recognition and word-of-mouth take time to build. Finally, each business must find and leverage its unique strengths instead of copying others, as there is no one-size-fits-all approach.

Lesson:
The key lesson is the importance of patience, self-awareness, and long-term brand building in marketing. Success doesn't come overnight but requires consistent effort over years. Recognizing and capitalizing on individual strengths is more effective than trying to fix weaknesses or imitate others, leading to more sustainable and impactful marketing outcomes.

Are you focusing on building your brand and leveraging the company’s unique strengths?

1/. Ads creativity and performance at scale with Google AI:
In today’s digital world, where people have endless options for entertainment and shopping, standing out in advertising means being both relevant and helpful. Generative AI is making it easier to create high-quality, attention-grabbing ads at scale. This technology helps produce creative assets efficiently while ensuring they align with brand standards. With new features like AI-powered image editing and immersive ad experiences, businesses can enhance consumer confidence and improve ad performance. At Google Marketing Live, the latest advancements in AI-driven marketing tools were showcased, highlighting how these innovations can transform advertising strategies.

Insights for B2B Marketing Directors:

• You can significantly speed up the production of creative assets with generative AI, allowing you to maintain consistency across campaigns and improve ad performance with less effort.

• Utilize AI-powered tools for image editing and immersive ad experiences to showcase your products in dynamic contexts, thereby increasing consumer confidence and engagement.

Read the full post here:

2/. TikTok users continue to grow and evolve: Here’s what the numbers say:
TikTok's user base in the U.S. has seen remarkable growth, with 21% of Americans now using the app weekly, a quadruple increase since 2021. Despite concerns surrounding privacy and potential bans, TikTok remains a vital platform for marketers, offering a direct line to young consumers. However, demographic shifts are noticeable, with older age groups increasingly engaging with the app. A recent report from YouGov delves into user behaviors and attitudes, shedding light on the platform's impact on marketing strategies.

Read the full post here:

3/. How AI will reinvent Marketing:
In a thought-provoking exploration of the future of marketing in an AI-driven world, the author delves into the profound implications of AI on various aspects of marketing strategies and consumer experiences. Drawing parallels with historical inventions like the car and gas stations, the author emphasizes the challenge of predicting secondary and tertiary effects of technological advancements. The essay challenges conventional notions by envisioning a future where AI enables infinite labor, content, and personalization, fundamentally reshaping marketing practices and consumer interactions.

Read the full post here:

👉 Tools in the Age of Machines:

ElevenLabs - Audio native: An embeddable audio player that can be added to webpages. It can automatically convert the text content of a webpage into speech using ElevenLabs' text-to-speech service.

OpenCall.ai: A software program that uses artificial intelligence (AI) to answer phone calls for businesses.

SparkLoop: A newsletter recommendation platform designed to help publishers grow their audience and revenue.