How AI Tools Can Boost Your LinkedIn Growth in 4 Simple Steps

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 How AI Tools Can Boost Your LinkedIn Growth in 4 Simple Steps

Problem
Creating engaging LinkedIn content consistently can be challenging, especially for those managing multiple accounts or aiming for rapid growth. Many struggle to find the right balance of creativity, efficiency, and engagement while maintaining daily posting schedules. This can lead to burnout or stagnation in audience growth, limiting visibility and impact on the platform.

Solution
Ruben Hassid outlines a four-step approach leveraging AI tools to simplify content creation. First, he sources viral quotes from Pinterest and uses ChatGPT to extract the essence of these quotes. Then, he generates striking visuals with Ideogram using concise prompts. To craft effective captions, he employs Easygen, which analyzes the visuals and generates relevant text. Finally, he boosts engagement by commenting strategically on his own and others' posts, ensuring LinkedIn account activity remains high.

Lesson
AI-powered tools can streamline the content creation process, allowing creators to achieve substantial results with less manual effort. By combining creativity, automation, and strategic engagement, it's possible to grow impressions and reach millions without having to write every post from scratch. The key takeaway is that consistency, efficiency, and active engagement are vital to building a successful presence on LinkedIn.

1/. 7 Psychological Drivers of Referral Behavior to Accelerate B2B Growth
Creating successful B2B SaaS referral programs requires understanding the key differences between B2C and B2B user motivations. While B2C users are often driven by direct, in-product rewards, B2B referrers need more personalized, often monetary incentives to feel motivated. This post by Growthmates, featuring insights from Cello's co-founder Stefan Bader, breaks down various incentive types, schemes, and psychological drivers that make referral programs effective. It also highlights best practices for designing rewards, communicating them clearly, and avoiding common pitfalls. If you're looking to build a referral program that accelerates growth and increases engagement, this article offers actionable insights based on research and real-world data.

Insights for B2B Marketing Directors:

• Leverage a hybrid approach of monetary and non-monetary incentives to appeal to both transactional and socially motivated referrers. For example, pair cash rewards with community recognition to cover multiple motivators.

• Highlight maximum reward potential in headlines and break information into easy-to-scan chunks. A/B test different reward messages to find the most effective communication strategy for your audience.

Read the full post here:

2/. 2024 Enterprise SEO Strategies in the Age of AI
SEO in 2024 is poised for even greater transformation, driven by generative AI, economic pressures, and changes in search behavior. Businesses must adopt smarter, more efficient strategies to maintain visibility and stay competitive. From leveraging AI-driven quick wins and forecasting traffic loss to optimizing user experience and targeting search visibility, these 12 strategies offer a comprehensive roadmap for enterprise SEOs. To dive deeper into these trends and actionable strategies, check out the full post and expert-led webinar.

Watch the full post here:

3/. How To Rank For Google’s Search Generative Experience (SGE) Update
Google's new Search Generative Experience (SGE) is changing the way search results are generated and displayed by prioritizing AI-driven, user-friendly interactions. This shift demands a new approach to SEO, including optimizing visual content, adopting conversational language, leveraging Google’s Knowledge Graph, and enhancing content with schema markup. For businesses looking to stay visible in AI Overviews, adapting to these changes is crucial. Read the full post to discover actionable strategies for keeping your content relevant in this evolving search landscape.

Watch the full post here:

👉 Tools in the Age of Machines:

Smart Recognition: Identifies anonymous U.S. website visitors and provides real-time email addresses for lead generation.

SuperPodcast: AI converts podcasts into engaging video content with automated visuals, making it easier to reach new audiences across platforms.

TweetScraper.io: is a tool for extracting tweets, profiles, and hashtags from Twitter for analysis or research purposes.