How AI agents are dominating B2B marketing

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 Posting is not marketing.

Problem: 
Many people think that simply posting on social media is enough to market their business, but this isn't true. Random content does not drive sales, even if it gets engagement. Without a strategic plan to guide potential customers through a marketing funnel, posting alone fails to achieve business goals.

Solution:
Effective social media marketing involves targeted content for each stage of the marketing funnel. At the top, use short-form videos and educational posts to attract a broad audience. In the middle, create content that subtly mentions your products and promotes webinars and ebooks. At the bottom, use live sessions to pitch products in an educational way and announce special promotions to convert prospects into customers.

Lesson:
The key lesson is that social media marketing needs a strategic approach. Content should be crafted to lead potential customers through the marketing funnel, ensuring that posts attract attention, engage users, and drive sales. Aligning social media efforts with a well-defined strategy is crucial for achieving business success.

How will you adjust your social media strategy to better guide your audience through your marketing funnel?

1/. AI Agents Will Dominate Marketing! Are Human Teams Over?
In the realm of marketing, the emergence of AI agents presents a transformative opportunity for businesses. These agents, powered by artificial intelligence, can revolutionize traditional marketing practices by automating tasks such as research, data processing, and content creation. By delegating these operational activities to AI agents, marketing teams can streamline processes, enhance productivity, and improve cost management. Using AI agents not only boosts efficiency but also opens up avenues for differentiation in marketing strategies. B2B marketing directors stand to benefit significantly from integrating AI agents into their operations, as these tools offer the potential for iterative improvements over time, providing a competitive edge in the ever-evolving market landscape.

Watch the full video here:

2/. How We Read (Or Don’t Read) Online:
Online reading habits show that most users only skim content, with studies indicating that people read just 20-30% of text on a web page and typically spend about 25 seconds per page. This selective reading often follows an F-shaped pattern, starting with the top and left side of the page. The rise of digital distractions, such as links, ads, and navigation tools, further fragments readers' attention. Despite these challenges, producing meaningful and engaging content remains crucial, as it can still captivate and provoke thought among readers, encouraging deeper interaction even within brief encounters.

Read the full post here:

3/. How Notion Does Marketing: A Deep-Dive Into its Community, Influencers & Growth Playbooks:
This First Round Review article provides an in-depth analysis of Notion's B2B marketing strategies, emphasizing their success in building a robust community and leveraging influencer partnerships. Notion has achieved impressive growth by focusing on community engagement, user-generated content, and strategic influencer collaborations. Their approach includes creating targeted content that addresses user needs, fostering organic advocacy, and utilizing data-driven insights to refine their strategies. Notion's methods have resulted in significant user acquisition and retention, demonstrating the power of community-driven marketing in the B2B sector.

👉 Tools in the Age of Machines:

Clay: A customer relationship management (CRM) tool that helps users manage their professional and personal relationships.

F5Bot: A web monitoring tool that tracks mentions of your chosen keywords online. It searches for mentions on Reddit, Hacker News, and Lobsters and sends you an email notification whenever it finds one.

BannerBear: A tool that helps users automatically generate social media visuals, e-commerce banners, and more.