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- How a $60B Crypto Empire Vanished in 48 Hours
How a $60B Crypto Empire Vanished in 48 Hours
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
June 05, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Terra promised a "mathematically perfect" stablecoin system with unsustainable 20% yields, backed not by assets but by code. Its success depended entirely on user confidence and constant inflows. When doubt crept in, that fragile trust evaporated, triggering a rapid collapse that wiped out $60B in value and devastated countless investors.
Solution
The crisis revealed the need for transparency, real collateral backing, and robust system design in crypto. Sustainable mechanisms (not hype) must underpin financial products. Regulation and clearer risk disclosures have since emerged as vital tools to prevent similar disasters.
Lesson
The Terra collapse proved that code alone can’t replace trust, and that complex systems fail fast when confidence breaks. In crypto and beyond, stability comes from thoughtful design, not just innovation.
They called it "mathematically impossible" to fail:
A $40B crypto empire built on "perfect" code.
48 hours later, millions lost everything.
Here's the story of the Terra disaster that changed crypto forever:
— GC Cooke (@GCcookeHQ)
3:00 PM • May 23, 2025
1/. What you're doing wrong in your marketing emails [according to an email expert]
Most B2B emails don’t get opened—not because of bad content, but because subject lines and timing are ignored. Jay Schwedelson explains why outdated email rules hurt your reach and how even overused trends can boost results. Simple tweaks, big impact.
Read the full post here:
Are you using the latest strategies for B2B Lead Generation?
Take our 9-question quiz to gain insights into whether your brand is using the latest B2B Lead Generation strategies.
2/. Why B2B Marketers Must Shift From SEO to Answer Optimization (AEO)
AI chat is changing how people find information, making answer optimization (AEO) the next evolution of SEO. For B2B marketers, this means targeting clusters of questions, not just keywords, and focusing on content gaps, citations, and testing what actually works.
Read the full post here:
👉 Tools in the Age of Machines:
Snapcut.ai: AI-powered video editor that automates video cutting and highlights extraction for faster content creation.
Durable.co: AI-driven website builder that creates complete business websites in minutes with minimal user input.
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Quickchat.ai: AI chatbot platform designed to automate customer support and conversations in multiple languages.
In B2B marketing, trust is built not just on what you say, but how clearly and consistently you deliver answers that matter.