- Marketing in the Age of Machines
- Posts
- How 8 TikToks Turned Gum Into a Million-Dollar Brand
How 8 TikToks Turned Gum Into a Million-Dollar Brand
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
May 08, 2025
You are receiving this email because you subscribed to Castleberry’s newsletter. https://www.castleberrymedia.com/
Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Most brands struggle to stand out on crowded platforms like TikTok, especially without a big budget, audience, or established reputation. Organic growth feels out of reach, and creating content that converts into sales is often a guessing game.
Solution
Underbrush Gum cracked the code with just 8 TikTok videos by combining strong storytelling, viral psychology, and smart content hooks. They used emotional triggers, behind-the-scenes visuals, and personal narrative to build credibility and connect with a niche audience leading to $1M+ in sales.
Lesson
You don’t need a huge budget or massive following to go viral. With the right mix of authenticity, positioning, and strategic storytelling, even a small brand can turn a few well-crafted videos into a multimillion dollar launch
This Gum Brand did more than $1M in sales with just 8 TikTok's
Their content is a masterclass on how to grow organically.
Here's what they did right🧵
— Shawn Chauhan (@shawnchauhan1)
3:10 PM • Apr 13, 2025
1/. How to Increase Sales Effectively: Expert Strategies for 2025
With most sales reps missing their targets, B2B teams need more than just leads they need better conversion strategies. This post breaks down simple, effective ways to turn interest into revenue, from refining goals to improving negotiation and sales content. Worth a read if you're rethinking your sales approach.
Read the full post here:
Are you using the latest strategies for B2B Lead Generation?
Take our 9-question quiz to gain insights into whether your brand is using the latest B2B Lead Generation strategies.
2/. I Learned How Sales Champions Drive Deals Forward
Sales champions are more than top sellers they build trust, manage complexity, and drive long-term growth. This post explains who they are, why they matter in B2B sales, and how to attract and support them effectively.
Read the full post here:
👉 Tools in the Age of Machines:
Great content doesn’t just capture attention; it creates trust, sparks curiosity, and builds a story that drives real sales