- Marketing in the Age of Machines
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- Harness the full power of content marketing
Harness the full power of content marketing
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
November 30, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 Guess what? If you want to rank higher in the search engines, you need to actively build links:
Problem: In the ever-competitive realm of online visibility, the challenge of securing a high ranking on search engines persists. Businesses and marketers struggle with actively building links to boost their online visibility. It's like trying to stand out in a crowded room where just being yourself isn't always enough; you need a strategy to ensure others see you.
Solution: Various strategies have emerged to tackle the problem of predictable link building. One solution involves guest podcasting, where businesses can position themselves as industry experts, gain exposure to new audiences, and secure high-quality backlinks.
Other options include Expert roundups, User-generated content, syndication, unlinked mentions, and broken link building.
Lesson: The bottom line is that relying solely on luck for online visibility won't cut it. Embracing a mix of strategies, from collaborating with influencers to encouraging user-generated content, is crucial. Link building isn't just a task; it's an investment in a robust online presence. The takeaway is clear: adaptability and a proactive approach to link-building are essential for long-term success in the ever-changing digital landscape. Are you confidently navigating the digital space, or could your online presence use a strategic boost?
Guess what?
If you want to rank higher in the search engines, you need to actively build links.
Sure, it’s great when they flow naturally, but the reality is that’s not predictable.
6 strategies to predictably generate high quality links on-demand:
— The Boring Marketer (@boringmarketer)
7:16 PM • Oct 6, 2023
1/. Unlocking the Power of Content Marketing: Proven Tactics for Generating Leads and Boosting Sales: This post underscores the critical role of content marketing as a strategic driver for lead generation and sales. It navigates through proven tactics tailored for the B2B landscape, emphasizing the significance of understanding the buyer's journey, implementing data-driven targeting, utilizing automated nurturing tools like Mindpath, addressing objections effectively, leveraging the emotional power of storytelling, maintaining consistency, and scaling content creation efficiently. This comprehensive guide provides actionable insights to drive tangible business outcomes in the digital age.
Read the full post here:
Ready to transform your marketing strategy?
We specialize in helping B2B businesses drive traffic, generate leads, and increase sales through strategic content marketing.
2/. Here is how you can create a Google Ads report in GA4: This guide delineates a meticulous process to elevate Google Ads analysis within Google Analytics 4 (GA4). It begins by emphasizing the link between the Google Ads account and the GA4 property. The focal point lies in the creation of a bespoke exploration report named 'Google Ads report,' meticulously structured with dimensions including Google Ads Campaign and ad group names, complemented by vital metrics such as Impressions, Clicks, Cost Per Click, Cost, and Gross Purchase Revenue.
Read the full post here:
3/. How hosting events can be transformational: This post highlights the founder's strategic approach to leveraging their expertise in hosting large-scale events for their WeStrive platform. With a limited marketing budget, the plan involves organizing strongman competitions in major US cities, partnering with breweries, and engaging gyms for user conversion. The cost-effective events, featuring sponsorships and no entry fees for gyms, aim to attract hundreds of gyms into the WeStrive community. The founder envisions a profitable model through sponsorships and emphasizes the simplicity and fun factor of the competition compared to previous costly tech beer pong tournaments.
Insights for B2B Marketing Directors:
B2B marketing directors can glean insights from the founder's approach to strategic event collaborations. Partnering with diverse businesses, including breweries and local entities, can enhance brand exposure, foster a community around the brand, and provide innovative sponsorship opportunities. This approach highlights the potential for cost-effective user conversion and demonstrates the transformative capability of turning a limited marketing budget into a strategic advantage.
Hosting the WeStrive Games strongman competition next weekend
Have 16 teams (80 athletes) including about 7 gyms and 10 personal trainers
One thing I've learned about being a founder is you need to realize what you're good and what you're not good at.
Well, I'm pretty damn… twitter.com/i/web/status/1…
— Cory McKane (@CoryMckane)
11:02 PM • Oct 25, 2023
👉 Tools in the Age of Machines:
Submagic: An AI-powered video editing tool that helps creators make engaging and accessible short-form videos.
Lemlist: An AI-powered sales engagement platform designed to assist businesses in identifying ideal buyers, creating effective outreach campaigns, and ultimately converting them into customers.
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ContentShake: An all-in-one content writing tool that helps you create unique, engaging content that ranks well in search engines. It uses artificial intelligence (AI) and Semrush's powerful competitive intelligence data.
In business, turning constraints into opportunities is a mindset that pays dividends.