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- What google thinks about AI generated content / How to grow without followers / AutoGPT the next step in Ai
What google thinks about AI generated content / How to grow without followers / AutoGPT the next step in Ai
A weekly email with the best of marketing, Ai and business.
Marketing in the age of Machines by Castleberry
April 20, 2023
Welcome to Marketing in the Age of Machines. Each week, we bring you:
👉 An Innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, Ai, and Business that will help you understand the ever-changing landscape.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤯 The local watering hole: James Kirby an entrepreneur who started off building websites on Shopify needed a way to grow his business. He was in a growing industry but was having trouble getting a constant flow of clients.
His solution: He realized his most natural prospect was people selling things on Amazon that wanted to build their own site and avoid all the fees associated with Amazon. James started to identify them by visiting Amazon and then emailing them directly. Offering the chance to have their own site, avoid the fees and grow their business turned out to be an irresistible offer for those types of prospects.
The lesson: Sometimes we need to find our prospect’s local watering hole and go after them with a truly compelling offer. How can you apply this to your industry? Where are your prospects hanging out and what can you offer to make their lives substantially better?
1/ How to Build a Successful Product with 0 Followers: A Step-by-Step Guide. The tweet challenges the idea that success requires a big following. It provides a strategy for building a successful product with no followers and no budget, involving finding a low-competition keyword, optimizing for it, creating pages, launching on Product Hunt, and gaining traffic.
"You're only successful because you have a large following."
BS. Here's how you can do the same with 0 followers 🧵👇
— Danny Postma (@dannypostmaa)
4:23 AM • Apr 13, 2023
2/ The arrival of AutoGPT: a revolution in the automation of business tasks. AutoGPT automates GPT-4 tasks without intervention, with internet access and memory. Currently in experimentation, but with the potential to transform businesses.
More:
AutoGPT is automating GPT-4 tasks and has the potential to transform businesses. Its main features include task assignment, chaining multiple GPT-4s, and having internet access and memory.
Exciting experiments are being carried out in various areas such as sales prospecting and product research.
The possibilities for business applications are enormous, and all companies should take this seriously to stay up-to-date in the era of AI.
3/ What does Google think about AI-generated content? Google discusses its approach to AI-generated content. In their own words “Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies.”
More:
Google's Search guide on AI-generated content highlights the usefulness and quality of content created through automation and artificial intelligence.
Google has always rewarded original and high-quality content, regardless of how it was created.
The use of automation to manipulate search engine rankings violates Google's spam policies, but the appropriate use of AI and automation does not.
“KPIs should only be established if you have some measure of control over them, otherwise you’re playing a fool’s game”