- Marketing in the Age of Machines
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- Google plans to cleanse AI spam
Google plans to cleanse AI spam
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
May 23, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem:
Gaining an initial following of 1,000 real, engaging followers is a significant challenge for both personal and corporate brands. Without this foundational audience, it's difficult to build credibility and achieve meaningful reach on social media. Buying followers is not a viable solution as these purchased followers are often inactive and do not engage with content, thereby harming overall engagement metrics.
Solution:
Two effective strategies are: 1) Go live with other people on platforms like Instagram to attract their followers. Reaching out to many people increases the chances of collaboration. 2) Engage with content related to your niche by commenting and responding to others' posts. This increases your visibility among a relevant audience who are more likely to follow and engage with your content.
Lesson:
Building a genuine, engaged follower base requires active participation and collaboration within your community. Posting content alone isn't enough; consistent interaction through live sessions and engaging with niche-related content helps attract a loyal and interested audience.
Are you ready to take these steps to grow your social media following?
The quickest way to get 1000 REAL followers who love to engage.
Whether it's a personal brand or a corporate brand, it’s hard to gain street cred without at least 1,000 followers.
Buying them does no good because they are junk followers who won’t engage, which will hurt your… x.com/i/web/status/1…
— Neil Patel (@neilpatel)
2:15 AM • Apr 26, 2024
1/. How generative AI is clouding the future of Google search:
Google has recently implemented its largest algorithm update to address the surge in spam and AI-generated content that threatens the quality of its search results. Despite these efforts, many experts note an increase in low-quality content ranking prominently, challenging Google's ability to maintain reliable search outcomes. This situation is critical because Google’s significant revenue from search-related ads depends on delivering trustworthy results. As generative AI continues to evolve, Google must strike a balance between leveraging AI capabilities and safeguarding search integrity to retain users and advertisers.
Insights for B2B Marketing Directors:
Focus on creating authoritative, well-cited content that AI tools are more likely to use. This increases your visibility in AI-generated responses, ensuring your content reaches a wider audience.
Don’t rely solely on Google for web traffic. Explore and invest in alternative platforms like social media and other search engines to ensure a steady flow of visitors regardless of changes in Google's algorithms.
Read the full post here:
Thinking about hiring a content agency?
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing agency.
2/. Instagram is updating its algorithm to surface more content from smaller, original creators:
Instagram is updating its ranking systems to prioritize original content from smaller creators, aiming to level the playing field on the platform. These changes include giving smaller creators more visibility, labeling reposted content to link back to the original creator, and taking action against accounts that repeatedly repost content without enhancement. By implementing these measures, Instagram seeks to provide all creators with an equal chance to reach and engage with audiences.
Read the full post here:
3/. The Ultimate Beginner's Guide to YouTube Ad Targeting (2024):
Discover how to harness the power of YouTube ads with this comprehensive guide. Learn about the various ad formats available, from skippable to non-skippable in-stream ads, and understand how to set up effective campaigns using Google Ads. Explore the importance of measuring ad performance and optimizing based on data collected through Google Ads and YouTube Analytics. Uncover tips for addressing common challenges in YouTube ad targeting, such as reaching the wrong audience or experiencing low engagement rates. Dive into the world of YouTube ad trends, including personalized and interactive ads, and stay ahead of the competition by adapting to shifts in the advertising landscape.
Read the full post here:
👉 Tools in the Age of Machines:
1OF10: Helps YouTubers find video ideas. It does this by allowing users to search for outliers by niche or keyword.
Synthesys X: Allows you to create new versions of images. You can use it to create marketing materials, explainer videos, and more.
Survicate: An effortless survey software that allows you to create surveys in minutes and analyze results without getting bogged down in data.
Ai agents will change the business services industry forever. It’s a matter of time and computation.