- Marketing in the Age of Machines
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- Google could penalize you for using AI-generated content
Google could penalize you for using AI-generated content
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
November 02, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 My friend gets 18.3M visits on his site and earns $3M from it (with only 4 employees):
Problem: Many website owners often find it challenging to draw substantial traffic and convert those visitors into customers and revenue, making the process of establishing a thriving online presence quite frustrating.
Solution: To address this issue effectively, one must focus on the 20% of SEO efforts that generate 80% of the results. This includes prioritizing optimizing SEO titles, carefully choosing keywords, and building high-quality backlinks for establishing authority. Special attention should be paid to long-tail keywords, and maintaining a consistent content strategy is key.
Lesson: The central lesson here is that by concentrating efforts on high-impact SEO strategies, consistently producing valuable content, and remaining adaptable in the ever-evolving SEO landscape, website owners can overcome the challenges of attracting traffic and achieving conversions. As outlined in the original Twitter thread, this approach has been demonstrated as a successful path to reaching desired levels of traffic, conversions, and revenue.
My friend gets 18.3M visits on his site and earns $3M from it (with only 4 employees)
He revealed his SEO playbook and I'm gonna share it with you.
This works for ANY kind of website.
The strategies, tools, and hacks to reach millions🧵
— ericosiu (@ericosiu)
3:00 PM • Sep 14, 2023
1/. 12,000 shoppers showed us how to supercharge Search ads: A study by Alistair Rennie and Sian Davies at Google explores enhancing Search ads using behavioral science principles. Through 96,000 simulations involving 12,000 shoppers across 12 products, they uncovered the impact of presence in search results and its influence on consumer preference. The research emphasizes the effectiveness of applying these behavioral science principles to ad copy, particularly in shifting consumer interest away from preferred brands.
Insights for B2B Marketing Directors:
Integrating behavioral science principles, such as the power of free, authority bias, social proof, framing, and costly signaling, can be a powerful tool to creatively and effectively influence consumer decisions.
Maximizing the impact of ad copy involves intelligently applying multiple behavioral science principles. Experimentation and testing are key for both established and challenger brands to bridge the gap between consumer triggers and purchases effectively.
Read the full post here:
Ready to transform your marketing strategy?
We specialize in helping B2B businesses drive traffic, generate leads, and increase sales through strategic content marketing.
2/. How to build a sales page: This post discusses the essential elements of creating effective sales pages that convert website visitors into customers. It emphasizes the common mistake of directing ad traffic to a regular website, where distractions impede the buying process, and suggests using dedicated sales pages. A case study on Semrush's sales page is presented as an example. Four crucial tips are outlined for B2B marketing directors to get customers effectively, including making the offer feel highly valuable, addressing customer objections, simplifying the call to action, and using reviews to build trust. Additionally, common mistakes that obstruct customer purchases are identified.
Insights for B2B Marketing Directors:
Persuade effectively at the top of the page to capture visitors who may not scroll down.
Minimize distractions by removing excess navigation buttons to increase the chances of conversion.
Craft persuasive and specific messaging that focuses on benefits rather than features.
Adjust the length of your sales page based on how well your audience knows your brand; longer pages are more suitable for audiences unfamiliar with your brand.
3/. Google is penalising AI content: In this Twitter thread by Jake Ward, it's evident how low-quality AI-generated content can drastically impact website traffic. The thread features a real-world example of a website that saw its organic traffic drop from 330,000 to a mere 216 monthly visitors, largely due to low-quality AI content and spammy pages. It emphasizes the importance of not only using AI in SEO campaigns but also doing so with quality and accuracy. It underscores that execution is key and provides examples of common issues, such as duplicate content and targeting irrelevant high-volume keywords. Ward's insights highlight the necessity for B2B marketing directors to prioritize high-quality AI content, meticulous execution, and strategic planning when incorporating AI into their SEO strategies.
Google is penalising AI content.
Here’s why:
— Jake Ward (@jakezward)
11:37 AM • Oct 24, 2023
👉 Tools in the Age of Machines:
Typeface.ai: AI-powered content generation platform that allows enterprises to create personalized, on-brand content faster.
SlidesAI: An AI-powered tool that helps users create visually appealing presentations from any text in seconds. It integrates with Google Slides and supports over 100 languages.
Air.ai: A conversational AI platform that can generate and respond to human language in a way that is indistinguishable from a human. It can be used to create AI-powered customer service agents, sales reps, and other conversational applications.
AI can be a valuable tool, but what truly counts is the quality of your content and how you put your strategies into action.