- Marketing in the Age of Machines
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- Essential components of an effective corporate strategy
Essential components of an effective corporate strategy
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
September 14, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: SEO practitioners often struggle to find effective keywords, especially when dealing with intent mismatches, making it challenging to select the right keywords for content optimization.
Solution: To address this issue, a helpful solution is to use Ahrefs Keyword Explorer to analyze intent mismatched keywords. Apply the "Lowest DR" filter with a threshold of 40 to discover low-competition keywords. This strategic approach allows you to identify and target keywords that align with your content and SEO goals more effectively.
Lesson: Utilizing advanced tools like Ahrefs and refining keyword selection based on domain rating (DR) can significantly enhance your SEO efforts. But more importantly, sometimes a simple approach is the most effective.
Here's a stupidly easy SEO tactic (that works 99% of the time):
— Nathan Gotch (@nathangotch)
2:31 PM • Aug 7, 2023
1/. BarbAIrians at the Gate: The Financial Opportunity of AI: In the 1980s, leveraged buyouts (when the acquisition of another company is completed almost entirely with borrowed funds) gained popularity, specifically through the use of high-interest bonds to acquire mismanaged companies. Simultaneously, the introduction of spreadsheets transformed finance, enabling firms to model outcomes efficiently. Today, generative AI is poised to transform businesses, particularly in the digital space, by cutting costs and boosting profitability. This shift offers three investment avenues: selling AI software to incumbents, competing with AI at the core, or acquiring and revitalizing existing companies using generative AI.
More:
Generative AI can enhance existing opportunities through software solutions, competition, or acquisitions.
Known unknowns involve using AI to unlock latent demand, not just reducing costs.
AI-driven innovations will reshape industries, with established corporations and startups at the forefront.
We harness audience insights to generate B2B data-driven content.
Need help with tailoring your content to your audience's interests?
2/. What goes into a great company strategy?: A great company strategy, as highlighted by Jeff Bezos, revolves around identifying stable, enduring customer needs that will remain unchanged over time. Bezos emphasized that while it's common to ponder what will change in the next decade, it's equally important to consider what won't change. Amazon, for instance, built its strategy around customers' desire for low prices, fast delivery, and vast selection, ensuring their long-term commitment to these principles.
Insights for B2B:
Customer-Centric Approach: Just like Amazon, B2B marketers should adopt a customer-centric mindset. Understand your clients' core demands, whether it's streamlining processes, reducing operational costs, or improving ROI, and design your products, services, and messaging to cater to these needs consistently.
Value Proposition Clarity: Communicate your value proposition clearly and consistently. Just like Amazon does with low prices, fast delivery, and vast selection. Your B2B brand should be closely associated with the key benefits you offer. Make sure your messaging resonates with these enduring values.
Q: What goes into a great company strategy?
I love this insight from Jeff Bezos that “you can build a business strategy around the things that are stable in time.”
Bezos rallied the entire company around the idea that customers will always want low prices, fast delivery and… twitter.com/i/web/status/1…
— Mike McGuiness (@mikemcg0)
1:33 PM • Sep 2, 2023
3/. Making high-quality vector illustrations with Midjourney: This is a comprehensive guide to creating high-quality vector illustrations using Midjourney, focusing on various crucial aspects. These include writing effective prompts, adjusting image detail levels, creating tech-related illustrations, generating themed illustration packs, and optimizing vector files for web projects. This guide serves as a valuable resource for those interested in harnessing AI-generated vector art.
Over the past week, I've made 5 posts deep-diving into making high quality vector illustrations with Midjourney.
I'm proud to say that these are the best prompts on AI generated vector illustrations I've seen so far.
I've compiled all of them into one ultimate guide ↓
— Chase Lean (@chaseleantj)
12:09 PM • Sep 5, 2023
👉 Tools in the Age of Machines:
Gummy Search: This tool helps you find, organize, and search communities on Reddit. It can be used to validate products, inspire content, and find sales leads.
Beyond Words: This AI voice and audio publishing platform helps writers, newsrooms, and businesses convert text into engaging audio.
Keyword Insights: This is an AI-powered keyword research and content marketing tool that helps you find, research, and optimize your keywords for SEO.
Once you understand the power of content marketing, you realize that being aligned with your customer is the best marketing strategy there is.