- Marketing in the Age of Machines
- Posts
- Choose your target, understand it and... shoot
Choose your target, understand it and... shoot
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
August 18, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: Google Display ads often fail due to poor strategy, audience targeting, and creativity, resulting from inadequate monitoring, imprecise targeting, and bad design.
Solution: To achieve effective Google Display ads, follow seven rules: diversify the strategy, segment the audience, expand the customer base, connect with niches, generate anticipation, create appealing ads, and constantly monitor.
Lesson: A well-structured strategy is crucial for creating effective ads that connect with the desired audience. Continuously monitoring and adjusting ads based on data can lead to impactful and successful campaigns on Google Display. Utilizing information and striving for improvement is key to succeeding in online advertising.
The reasons why most Google Display ads flop?
Poor strategy, audience, and creativity.
What causes this marketing disaster?
- Bad monitoring
- Bad targeting
- Bad designBut give me 2 minutes...
I’ll teach you 7 Rules, we use at my agency, To Ace Google Display ads:
🧵
— Jackson Blackledge | The Google Ads Aussie (@blvckledge)
9:09 AM • Jul 27, 2023
1/. How To Steal Content Ideas From Your Audience: A common mistake in content creation is focusing on what creators assume their audience will like rather than what truly resonates with them. A more effective approach is to craft content that addresses your audience's problems. Two methods to achieve this are discussed: one for creators with existing audiences and another for those without.
More:
Direct audience engagement: If there is an existing audience, ask engaging and specific questions on social media and through emails to solicit valuable insights directly from your audience.
Stealing insights: If you lack an audience, leverage tools like Tweet Hunter X or manually search top profiles in your niche to "steal" content ideas and insights from other audiences.
Keeping a unique perspective: It is crucial to solve your audience's problems by maintaining your personal and distinct perspective. This will help you create unique content that resonates with and retains their interest. While you may take inspiration from others, your content must be unique and distinguishable from theirs.
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We harness audience insights to generate B2B data-driven content.
Need help with tailoring your content to your audience's interests?
2/. 95% of B2B buyers are not in the market for your products: The article highlights the issue of B2B marketing reaching disinterested businesses, with 95% not actively seeking services. The study by the Ehrenberg-Bass Institute for the LinkedIn B2B Institute reveals that just 5% of businesses are in the market for services in any given quarter. The article underscores advertising's role in creating and refreshing brand memory links, supporting long-term brand building and recognition. It emphasizes the importance of targeting non-market audiences for future growth and advocating for marketing's long-term value over short-term ROI metrics.
More:
Memory-Driven influence: Advertising’s impact lies in creating brand memory links, influencing customer choices when they are ready to purchase. Well-known brands benefit from higher online click-through rates due to these memory associations.
Advantage of established brands: Established brands benefit from the B2B sector since buyers rely on memory and familiarity when making decisions. Investing in brand building safeguards market position and ensures lasting brand recognition.
Shift from short-term ROI: A shift from short-term ROI metrics to focusing on the value of long-term brand investment. Demonstrating brand recognition and engagement's impact can better convey marketing's contribution to success.
3/. Find your audience on Reddit: A concise guide to finding and targeting audiences on Reddit for niche-based marketing. The steps involve typing in the niche name and finding relevant communities, selecting appropriate communities, creating saved audiences, ensuring their alignment with the niche, and confirming their subreddit size for broader reach.
Find your audience on Reddit
In this tutorial i'll show you how to find your audience on Reddit. Using third party tools like @gummy_search make this process seamless and easy.
Here's how:
— Eric from Exploding ideas (@ericlamideas)
6:47 PM • Jul 30, 2023
👉 Tools in the Age of Machines:
Read.ai: Utilize AI-generated summaries, transcriptions, playback, and highlights to enhance the efficiency and effectiveness of your meetings.
PDF.ai: An application that enables you to engage in conversations with any PDF document, making it possible to inquire, receive concise overviews, and locate any information you require.
Floik: This application assists you with writing and organizing screenshots. Floik's platform allows you to capture and present your product more easily.
Success isn’t just about reaching an audience; it’s about connecting with them on a deeper level.