Businesses publish +100 articles per year. Here is how:

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 The 3 biggest marketing mistakes I made in my career…

Problem: 
Building a business around a personal brand often limits revenue growth. Even large personal brands, like Kylie Jenner’s, generate significantly less revenue compared to corporate giants like L’Oreal. This highlights the difficulty in scaling a business based solely on an individual’s influence.

Solution:
Leveraging personal brands to support a larger corporate brand is more effective. For instance, Nike's use of the Jordan brand and Legion Athletics' collaboration with numerous influencers significantly boosts their revenue. This approach helps in building a scalable and sustainable business model.

Lesson:
Consistency and a global perspective are crucial for long-term success. It takes about a decade of focused effort to establish a strong corporate brand. Additionally, targeting international markets rather than concentrating solely on the US can drive significant growth, as most potential customers are outside the US. Slow and steady expansion into global markets proves to be a winning strategy.

How are you leveraging personal brands and international markets to scale your business?

1/. How B2B Tech Companies Can Publish 100+ Articles Per Year:
Producing over 100 high-quality blog posts annually is achievable with the right strategy. This article explains how to combine hard work, detailed planning, and SEO expertise to maintain both quality and quantity in content creation. It covers the importance of setting clear goals, creating a content calendar, resource planning, building a strong content team, and ensuring quality assurance. Additionally, it emphasizes the significance of effective content distribution to reach and engage your target audience. Dive into the full post to learn how to execute a comprehensive content strategy that drives growth and establishes your brand as an industry leader.

Insights for B2B Marketing Directors:

• Assess your current resources and identify gaps. Whether you need to enhance your in-house team or consider outsourcing, make sure you have the right mix of skills to consistently produce high-quality content. Allocate budget wisely to cover writers, editors, SEO tools, and promotion strategies.

• Implement multi-layered review processes, including SEO and plagiarism checks, to maintain content quality. Utilize owned, earned, and paid channels to effectively distribute content and maximize visibility and engagement.

Read the full post here:

2/. Marketing Leadership | Traits of a High Performing CMO (with Dave Kellogg):
In the competitive world of B2B SaaS, effective CMOs need strategic alignment, data fluency, and strong partnerships. On the Exit Five Podcast, Dave Kellogg shared crucial lessons for CMOs. Key takeaways include the importance of building a robust partnership with sales by aligning closely with the CRO’s needs, mastering objective data analysis to present issues and collaboratively develop solutions, and acting as a bridge between marketing and the CEO’s vision. Kellogg also underscores the significance of proprietary market research for guiding strategy and highlights the evolving role of AI in content generation and search.

Hear the full episode here:

3/. Equipping Marketers for The New Era of Measurement:
Recent online privacy regulations and the decline of third-party cookies have significantly complicated how marketers measure the effectiveness of their campaigns. This shift has led to a greater emphasis on first-party data and the emergence of new measurement tools from startups. Key regulatory developments include GDPR, CCPA, and Apple's iOS updates, all influencing how marketers track user interactions. Current measurement methodologies include Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and Geo Testing, each addressing different aspects of marketing impact across channels. The industry is moving towards integrated platforms that combine these methods, reflecting a broader trend towards more privacy-compliant and data-driven marketing strategies.

Read the full post here:

👉 Tools in the Age of Machines:

Invideo: A web-based platform designed to assist users in creating and editing videos with text prompts.

GummySearch: It helps users find and organize information from online communities on Reddit.

 Zeliq: It helps users find contact information and personalize outreach with features like AI-generated icebreakers