Bosses are training employees to be influencers

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1/. Bosses Are Training Employees To Be Influencers—After Long Discouraging Social Media Posts About Work: Companies are embracing the trend of using their employees as in-house corporate influencers on platforms like TikTok and LinkedIn. This practice involves employees sharing their personal and professional experiences to provide an authentic behind-the-scenes look at the company culture. While this strategy offers the advantage of presenting a genuine face of the company and engaging potential job seekers, it also comes with challenges. Companies need to strike a balance between encouraging employees to share and ensuring compliance with regulations and company policies.

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• Social Media's role in recruitment: Companies like Intuit, Cisco Systems, Ericsson, and United Airlines are leveraging social media platforms like TikTok and LinkedIn to tap into Gen Z's preference for sharing personal and professional experiences online.

• Balancing authenticity and control: While companies encourage employees to share, they must manage the fine line between authentic content creation and potential risks like disclosure of trade secrets or violation of regulations.

• Strategic approach: The trend highlights the need for companies to adapt their recruitment strategies to the changing media landscape, moving beyond traditional methods to effectively engage with potential employees through social media platforms.

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2/. Programmatic SEO: Building 23,000 pages of BOFU Content: Crisp, a company specializing in customer service software, employs programmatic SEO, a smart approach to efficiently generate numerous web pages. This strategy centers on crafting comparison pages that highlight their product's distinctiveness compared to competitors. Using their comparison engine, Crisp automated the creation of pages saving a considerable amount of time compared to creating entirely unique content for each page. Their main focus is on generating pages that showcase their product's advantages, particularly when prospective customers are on the brink of making purchasing decisions. To do this, Crisp crafts dedicated pages that illustrate their data collection process and categorization methods and even provides insights into the technical aspects of page creation. This strategy proves invaluable in a highly competitive market where continuous competition is not feasible.

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• Strategic differentiation: Crisp's unique focus on "Bottom Of the FUnnel" (BOFU) content, designed for potential buyers in the final stages of their decision-making process, sets them apart from competitors. This targeted approach allows them to maximize their impact with limited resources in a competitive market.

• Efficient scaling: Crisp's programmatic SEO strategy involves building a robust comparison engine using tools like Gulp. This enables them to efficiently generate and manage thousands of pages with minimal manual effort. The integration of Domain Authority (DA) scores to prioritize content based on popularity showcases their data-driven approach to page creation.

3/. An AI-based social media app is coming: A new social media app called BeFake, created by Kristen Garcia Dumont, a former CEO of Machine Zone, is on the horizon. This app introduces AI-generated images that allow users to create fantasy versions of themselves, going beyond ordinary selfies. Users can generate visuals by submitting text prompts, fostering creativity without the pressure of real photos. The app highlights unique and imaginative identities that gain popularity in the community, enabling users to share and react to images from prompts.

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