Blogs are far from dead. You just need the right approach to content

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1/. 128 years ago, a midwestern manufacturer had a weird idea: To sell more farm tools, they'd start a magazine: John Deere's The Furrow magazine is one of history's first and most successful content marketing pieces. The magazine's success lies in its deep understanding of the audience and its provision of genuine value, connecting farmers and celebrating their way of life. This legacy endures, with The Furrow maintaining its impact and readership even in the modern age.

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• John Deere's and Charles' leadership demonstrated the importance of audience connection and innovation in business survival.

• The Furrow's strategic distribution highlighted the significance of local community ties in content dissemination.

• The magazine's continued success emphasizes the principles of timeless content marketing: intimately knowing the audience, delivering substantial value, and fostering a genuine connection that transcends advertising.

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2/. From long form to shorts - How AI is accelerating content creation: The blog post delves into the rise of short-form content and the role of AI in streamlining content creation. Succinct content has become crucial in a digital landscape dominated by attention scarcity. While long-form content still engages specific audiences, platforms like TikTok have fueled the demand for shorter formats. AI tools like Dumme, Roll.ia, Wanda.so, and RunwayML are aiding creators in converting extensive content into shorter versions without sacrificing depth. 

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• Short videos boast an 81% retention rate, making them more effective in capturing viewer attention than their longer counterparts.

• AI addresses the challenge of condensing information while preserving narrative coherence in short formats.

• AI transforms content generation across design, audiovisual production, and transcription tasks.

3/. How to get a Yes with a shot of dopamine: This dopamine slideshow is about the science of persuasion and its practical implications. It challenges the common belief that dopamine solely triggers happiness upon receiving a reward, revealing that its true power lies in anticipation. Exploiting this phenomenon, the video suggests that by showcasing the future reward while requesting a particular action, individuals are more likely to be motivated by the prospect of the reward. This technique is proposed as a strategy for enhancing the success of persuasion efforts at different stages of the customer journey.

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