- Marketing in the Age of Machines
- Posts
- Are Your Marketing Metrics Lying to You?
Are Your Marketing Metrics Lying to You?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
September 18, 2025
You are receiving this email because you subscribed to Castleberry’s newsletter. https://www.castleberrymedia.com/
Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Marketers often chase vanity metrics like clicks and impressions, which don’t guarantee revenue or growth.
Solution
Focus on revenue-driven marketing: track results that impact the bottom line, optimize conversions, and understand your customers.
Lesson
Prioritize measurable outcomes over vanity metrics to create strategies that drive real business growth.
Here’s what most people track when it comes to SEO success.
Don’t get me wrong, a lot of these metrics are great to track… especially in the short run, but in the long run, you have to focus on revenue and ROI.
— Neil Patel (@neilpatel)
12:00 PM • Sep 10, 2025
1/. 8 SEO Tasks You Need to Complete: Our To-Do for Keeping Google Happy
For B2B marketers, effective SEO comes from consistent, practical tasks that boost site performance. This post covers eight key actions, from improving content and site structure to enhancing user experience and building backlinks. Following them can help attract more qualified leads and improve search rankings. Check out the full post for actionable details.
Read the full post here:
Generate B2B Leads With Just One Click
Yes, it’s real. No spam, no random lists. Our platform delivers qualified B2B leads straight to your inbox using gated content.
2/. What Is Lead Response Time and How It Wins You More Deals
Research shows that responding within the first minute can increase conversion rates by up to 391%. However, the average B2B company takes about 42 hours to follow up, and nearly 40% of leads never receive a response. This delay can result in lost opportunities and revenue. Implementing real-time lead routing and scheduling tools can significantly improve response times and conversion rates. For a detailed analysis and actionable strategies, read the full article.
Read the full post here:
👉 Tools in the Age of Machines:
Opal: A no-code platform from Google that lets you create AI-powered mini-apps using natural language and visual workflows.
Virlo.ai: An AI tool that helps creators analyze trends and optimize short-form videos to increase chances of going viral.
LinkRank.ai: A free AI-powered SEO audit tool that evaluates websites and provides actionable recommendations to improve search rankings.
Sometimes what connects the most isn’t hiding an idea behind a story, but saying things clearly, simply, and directly