- Marketing in the Age of Machines
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- Are you ready to speak multiple languages without learning them?
Are you ready to speak multiple languages without learning them?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
October 19, 2023
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 I've gotten 100s of leads from LinkedIn. And I've never spent a $1 in LinkedIn Advertising:
Problem: In 2023, the challenge for businesses lies in acquiring LinkedIn leads without costly advertising, particularly problematic for startups and small enterprises operating within constrained budgets. They need alternatives for effective lead generation.
Solution: This thread offers a suite of cost-effective LinkedIn lead generation solutions. These include creating LinkedIn events to share knowledge, using lead magnets (free assets or special deals offered to customers in exchange for their contact details), promoting products in content, sending personalized DMs to inbound and outbound leads, and conducting resource giveaways, effectively addressing the challenge of lead generation without costly advertising in 2023.
Lesson: The crucial lesson here is that LinkedIn offers a potent lead generation tool. It underlines the importance of personal engagement, sharing valuable content, and employing strategic outreach to minimize advertising costs while fostering authentic, loyal client relationships. These strategies can revolutionize lead generation on LinkedIn, making it both affordable and effective.
I've gotten 100s of leads from LinkedIn.
And I've never spent a $1 in LinkedIn Advertising.
Here are 7 ways to get free leads on LinkedIn (that work in 2023):
— Stefan Smulders (@SmuldersStefan)
2:01 PM • Sep 27, 2023
1/. Thanks to AI you can now speak perfect French and German, and even have your lip movements in sync: HeyGen, a groundbreaking AI technology, enables users to record videos in their native language and automatically translates and syncs their voice and lip movements into multiple languages. This innovation promises to break down language barriers, making global communication more accessible.
Insights for B2B Marketing directors:
Global messaging: HeyGen's AI facilitates and empowers B2B marketing directors to tailor their messaging to various international markets, ensuring that content aligns with local preferences and resonates more effectively with diverse audiences.
Want awareness, traffic, and leads?
We help B2B companies sell millions through strategic content marketing.
2/. Ryan Reynolds isn’t just a pretty face. He’s an evil genius at marketing: Ryan Reynolds' marketing skills offer valuable insights for B2B marketing directors. His tactics include direct communication with his audience through email, creative budget allocation to generate greater exposure, strategically leaking information to create anticipation, and the ability to turn controversies into opportunities. These tactics can provide practical and innovative ideas for B2B marketing strategies by allowing them to better engage with their target audience, efficiently use their budgets, and capitalize on trends and controversies to drive business growth. See the tweet below for more info.
Ryan Reynolds isn’t just a pretty face
He’s an evil genius at marketing
Here’s 4 marketing ideas from Ryan Reynolds I can’t stop thinking about:
— Jason Levin (@iamjasonlevin)
1:06 PM • Sep 26, 2023
3/. You don’t post on LinkedIn because you don’t have content ideas: Lacking content ideas often hinders consistent LinkedIn posting. This post provides a straightforward solution to this problem: by following a simple process of creating posts based on bullet points, one can maintain posting consistency, improve efficiency, and ultimately enjoy the benefits of inbound leads.
Insights for B2B marketing directors:
Consistency yields results: Regular LinkedIn posting can build a professional online presence and attract inbound leads.
Start small, grow strong: Begin with manageable posts and progressively enhance content to maintain quality and relevance.
Establish thought leadership: Sharing industry-specific insights positions you as a thought leader and draws potential clients, driving business growth.
👉 Tools in the Age of Machines:
Capsule: A video editing platform that uses AI to make editing videos and adding motion graphics 10x faster and easier. It is designed for teams that need to produce professional, brand-aligned videos quickly, easily, and at scale.
Channel: An AI platform that allows users to ask questions about their data in plain English and get comprehensive answers. It is designed for businesses that want to make their data more accessible to their employees, regardless of their technical expertise.
Attention: A sales intelligence platform that helps sales teams improve their performance. It uses AI to provide sales reps with real-time coaching, automatically fill out CRMs after sales calls, and draft intelligent follow-up emails.
Building consistency and fostering engagement through valuable content is the path to drawing leads for B2B marketers.