- Marketing in the Age of Machines
- Posts
- Are pillar pages part of your SEO strategy?
Are pillar pages part of your SEO strategy?
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
July 11, 2024
You are receiving this email because you subscribed to Castleberry’s newsletter. https://www.castleberrymedia.com/
Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem:
Google's current practices disrupt the traditional SEO value exchange. Content creators invest time and resources to produce expert-level content, which Google then uses to train its AI. This results in users getting answers directly from search results, reducing organic traffic to the creators' websites while Google benefits.
Solution:
Marketers should focus on diversifying their traffic sources and engagement strategies to mitigate reliance on Google search. By building a strong presence on social media, email newsletters, and direct outreach, they can drive traffic independently. Additionally, creating exclusive content or gated resources can provide value that isn't easily replicated by AI, ensuring that the audience has a reason to visit their website directly.
Lesson:
The evolving SEO landscape highlights the need for ethical practices and mutual benefit. Companies like Google must value content creators and ensure their practices do not undermine creators' incentives. A transparent and fair relationship benefits both parties, ensuring a steady flow of valuable content and sustaining the digital ecosystem.
How can your marketing strategy adapt to ensure you maintain control over your content and traffic?
The new way of doing SEO
1️⃣ Invest your time and money in creating expert-level content (based on years of experience in your industry)
2️⃣Google steals it and trains its AI
3️⃣ Google answers questions in search (based on the content it stole from you)
4️⃣ People believe the… x.com/i/web/status/1…
— Nathan Gotch (@nathangotch)
11:10 AM • Jun 14, 2024
1/. Pillar Pages: How to Create One + Examples:
Pillar pages are a cornerstone of a robust SEO strategy, acting as comprehensive hubs for broad topics that link to detailed cluster pages. These interconnected structures not only help search engines understand content relationships but also significantly boost visibility and rankings. For instance, Backlinko's pillar page on "Link Building for SEO" ranks highly on Google for its target keyword. This post will guide you through understanding what pillar pages are, how they benefit SEO, and the step-by-step process to create them, including examples of effective pillar pages.
Read the full post here:
Thinking about hiring a content agency?
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing strategy.
2/. Top 10 Trends for Content Marketing in 2024: For B2B Brands and Beyond:
As we approach 2024, content marketing for B2B is evolving with technological advancements and changing consumer behaviors. Key trends include data-driven strategies for precise targeting and SEO optimization, prioritizing authenticity to build trust and credibility, and embracing multimedia formats like video and audio alongside AI-driven personalization for efficient content creation and distribution.
Read the full post here:
3/. 5 surprising copywriting stats I’m using to grow my business:
Joe Portsmouth's recent social media post delivers practical insights aimed at improving digital marketing strategies based on recent findings. It emphasizes crafting concise content with fewer than 200 words to boost conversion rates, leveraging numerical headlines for increased clicks, and prioritizing personalized email communications to build trust amidst declining consumer confidence in ads. Furthermore, using persuasive language such as "because" is highlighted for enhancing response rates, while simplifying landing pages by focusing on clear calls to action helps maintain optimal conversion rates. These insights are essential for B2B marketing directors looking to refine their strategies, connect more effectively with their audience, and achieve better marketing outcomes.
Read the full post here:
5 surprising copywriting stats I’m using to grow my business:
1. Research has shown that pages containing less than 200 words tend to have a higher average conversion rate.
✅ Takeaway: Keep it tight and to the point.
— Joe Portsmouth 🧲 (@joe_portsmouth)
1:59 PM • Apr 23, 2024
👉 Tools in the Age of Machines:
Gumloop: An AI automation framework that allows users to automate tasks without needing any coding experience.
RB2B: A lead generation tool that identifies website visitors from the United States and allows businesses to connect with them on LinkedIn.
ElevenLabs Voice Isolator: An AI tool that can be used to extract crystal-clear speech from any audio
You can’t be creative without limits. It’s the limits that make you creative.