- Marketing in the Age of Machines
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- AI managed to read an ancient buried manuscript
AI managed to read an ancient buried manuscript
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
February 08, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 You’re wasting your time on SEO:
Problem: Despite the massive daily Google searches, 94.29% of indexed web pages get zero visitors in the last month, exposing a flaw in traditional SEO methods focusing on keywords, AI-generated content, and link building.
Solution: Shift your strategy. Identify low-competition, high-cost-per-click keywords with tools like Answer the Public. Prioritize original content, build a niche brand through social media, and regularly update content. Explore uncharted keywords (15% of Google searches) and get creative, like giving away free tools for link building.
Lesson: Adapt to modern approaches. SEO success requires precision in keywords, originality, brand building, continuous updates, and creative thinking. SEO is an ongoing effort; staying ahead demands adaptability, creativity, and a relentless focus on user experience.
What's your innovative approach to stand out in the ever-evolving landscape of SEO?
You’re wasting your time on SEO.
Yes, there are 8.5 billion searches on Google each day, which means there is a lot of potential traffic for you to get.
But over the last 30 days, 94.29% of the web pages indexed in Google got 0 visitors.
Chances are, you are going to be in the… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
5:08 AM • Feb 7, 2024
1/. Content Marketing: A Path to Financial Inclusion in Colombia: According to Banca de Oportunidades de Colombia, financial inclusion in Colombia has reached 92.1% in the third quarter of 2022. However, challenges persist in rural areas, where access to financial services is limited. The post highlights content marketing as vital for addressing barriers, emphasizing the need for clear and accessible content to promote financial education and trust in institutions.
Insights for B2B Marketing Directors:
Financial institutions should explore various content types, including informative articles, experiential videos, storytelling narratives, and transactional content like newsletters tailored to different audience segments for effective financial education.
Understanding the needs and motivations of the unbanked and underbanked population through market research and audience segmentation is essential for creating relevant content marketing strategies.
Read the full post here:
Assess Your Brand's Content Readiness!
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing agency.
2/. AI helps read ancient Roman scrolls buried after volcano: The Vesuvius Challenge, a machine learning and computer vision competition, declared a winner as an AI-powered team successfully deciphered ancient Roman scrolls charred by a volcano 2,000 years ago. Youssef Nader, Luke Farritor, and Julian Schilliger earned $700k for surpassing the goal of recovering 2000 characters from the scrolls. The deciphered text challenges beliefs about AI's potential to contribute to diverse fields beyond conventional uses.
Insights for B2B Marketing Directors:
This achievement reflects the evolving nature of AI. B2B marketing directors should stay informed about AI advancements, opening new opportunities for problem-solving and efficiency improvements in their strategies.
Read the full post here:
3/. Tom Dickison sold $100M/year worth of blenders from viral YouTube videos where he'd blend iPads to show how amazing his blenders are: This Twitter post delves into the marketing success story of Tom Dickison, the man behind Blendtec's viral YouTube videos, showcasing the blender's strength by blending unconventional items. Blendtec transformed from an unknown blender company to a cult favorite, attributing its success to the "Will It Blend?" series. The post emphasizes two key insights for B2B marketing directors: the power of the "Stress Test" format, where impossible-to-blend items enhance product visibility and credibility, and the strategic use of cultural hijacking to boost relevance. Stress testing products in a viral manner is deemed an underutilized strategy that can significantly impact a company's content and drive substantial business growth.
Remember this guy?
Tom Dickison sold $100M/year worth of blenders from viral YouTube videos where he'd blend iPads to show how amazing his blenders are.
The greatest marketing strategy of all time.
This case study will teach you more about marketing than a $200K degree 👇🧵
— Ryan Hashemi (@ryanhashemi_)
5:27 PM • Jan 23, 2024
👉 Tools in the Age of Machines:
Krisp.ai: An AI-powered tool designed to improve the quality of audio in online meetings and calls.
Rytr: An AI-powered writing assistant designed to help users create various types of content quickly and efficiently.
Jasper.ai: An AI-powered writing assistant designed to help people and businesses of all sizes create various types of content efficiently and effectively.
The road to success in marketing is a lot like the road to success in any endeavor. There are hundreds of paths you can take and still be successful, the trick is to know you’re on the right path.