- Marketing in the Age of Machines
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- Adapt, Differentiate, Succeed
Adapt, Differentiate, Succeed
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
February 15, 2024
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
🤓 You’re wasting your time creating social media content:
Problem:
The issue lies in the overwhelming volume of daily content on social media platforms, where 59.41% of analyzed posts in the last 30 days received zero engagement. This saturation makes it challenging for individual or business content to gain visibility in the sea of noise.
Solution:
Refine your social media strategy by creating fresh, unique content, expressing personal opinions, and delivering value. Smartly leverage trends, collaborate within the industry, and share personal experiences to engage audiences authentically.
Lesson:
In today's crowded media landscape, simply mimicking what's already popular won't make you stand out. Each platform has its own culture and norms - take the time to understand how your audience engages there. By crafting compelling personal narratives amidst the information overload, you can carve out your own distinct niche and contribute something meaningful to the conversation.
How do you plan to keep it real on social media and make your content stand out in the crowd?
You’re wasting your time creating social media content.
Just look at how much content is published on each platform DAILY:
TikTok – 23 million
YouTube – 216 million
Facebook – 350 million
X – 500 million
LinkedIn – 2 million
Instagram – 95 millionNot only are these networks… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
12:22 AM • Feb 9, 2024
1/. Cross-Generational Endomarketing Using Content Marketing: Employee disengagement is a costly issue, with billions lost annually in productivity. Endomarketing, the practice of promoting your brand culture internally through targeted content and communications, can be a powerful solution. By tailoring messages and channels - from in-person events for Baby Boomers to viral videos for Gen Z - companies can better connect with a multigenerational workforce.
Insights for B2B Marketing Directors:
Seamlessly integrate content marketing into endomarketing strategies. Recognize that content is not just for external audiences; it's a powerful tool for internal communication and engagement.
Move beyond conventional metrics. Measure endomarketing success through employee feedback sessions, social media polls, and dedicated 'Open-Office Time,' gaining nuanced insights into content effectiveness and shaping future strategies.
Read the full post here:
Assess Your Brand's Content Readiness!
Take our 12-question quiz to gain insights into whether your brand is prepared to benefit from a content marketing agency.
2/. The B2B lead generation trap: How marketers are obsessed with the wrong thing: In B2B marketing, the focus on lead generation often eclipses the potential of brand marketing. The pressure for tangible results has led to the misconception that lead generation is a science, while brand marketing is viewed as more abstract. However, data reveals that only a small percentage of potential customers actively seek services at any given time. To address this, companies are encouraged to complement lead generation with strategies that establish lasting connections with target users, fostering top-of-mind awareness for future needs.
Read the full post here:
3/. Has Google been sending less or more organic traffic to sites over time?: Despite the notion that SEO is obsolete, a comprehensive analysis of 35,599 websites using Google Search Console data unveils a significant trend. Over the past three years, these sites experienced an average increase of 9.83% in SEO traffic, challenging the narrative of SEO's decline. The findings underscore SEO's enduring importance and effectiveness in driving organic traffic to websites, offering valuable insights for marketers navigating the ever-evolving digital landscape.
Has Google been sending less or more organic traffic to sites over time?
People say SEO is dead, so we decided to look at the data.
We looked at 35,599 sites over the last 4 years. Specially we looked at Google Search Console data, which tracks SEO traffic.
Technically, we had… twitter.com/i/web/status/1…
— Neil Patel (@neilpatel)
2:57 PM • Feb 11, 2024
👉 Tools in the Age of Machines:
Klipme: An AI-powered editing software that helps you easily create short clips from longer videos without the need for manual editing.
Permar: A website that helps businesses improve the effectiveness of their landing pages, which are designed to convert visitors into customers.
Dorik: An AI-powered website builder tool aimed at making website creation fast and accessible, even with limited design or coding skills
In B2B marketing, it's not just about SEO or brand, it's finding that sweet spot where numbers meet real stories for lasting impact in our everyday digital journey.