A quick hack to get more traffic to each of your blog posts.

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓 A quick hack to get more traffic to each of your blog posts.

Problem: 
With over 1 billion blogs competing for attention, getting traffic to your blog posts is tough. Even though blogging is important, standing out in such a crowded space is hard.

Solution: 
To get more traffic, turn your blog posts into short video podcasts. Leveraging the fact that the average person spends 68 minutes daily watching videos on social media and listens to 9 podcast episodes per week. Tools like Argil AI make it easy to quickly turn your written content into engaging videos.

Lesson: 
It's key to be creative with how you share your content. Adapting your blog posts into different formats helps you reach more people and stay relevant. Embracing new tools and formats can make a big difference in getting your content noticed in a competitive online world.

How can you innovate your content strategy to leverage emerging trends and tools for better visibility?

1/. Where Web Users Spend Time vs. Where Traffic Referrals Originate:
Rand Fishkin's analysis of web traffic patterns highlights the misconception that all marketing efforts should prioritize platforms like Google due to their high referral rates. While search engines dominate in sending traffic, they don't necessarily command the most attention or engagement from users. Social media, productivity sites, news domains, and e-commerce platforms collectively draw significant visitation, indicating diverse avenues for reaching audiences. Fishkin emphasizes the importance of understanding that traffic referrals don't equate to sources of influence, urging marketers to invest strategically in channels where their target audience actively engages.

Insights for B2B Marketing Directors:

• Recognize the distinction between traffic referrals and sources of influence. While search engines may drive traffic, other platforms, such as social media, industry-specific forums, and productivity sites, can play crucial roles in shaping brand awareness and demand generation.

• Refrain from attributing all marketing success to search engines. To ensure a comprehensive understanding of marketing effectiveness, acknowledge the role of various touchpoints in the customer journey, including brand awareness efforts outside of search.

Read the full post here:

2/. How vulnerable marketing builds trust:
In this blog post, vulnerability emerges as a central theme in marketing strategy, illustrated through personal anecdotes and reflections on overcoming challenges. The narrative explores the correlation between vulnerability and trust, emphasizing the need for authenticity in building meaningful connections with audiences. Through candid storytelling, the author highlights the transformative power of vulnerability in fostering growth and nurturing genuine relationships, advocating for a more empathetic approach to marketing.

Read the full post here:

3/. Smarter ads, better results: The next era of digital advertising:
This blog post reflects on the evolving landscape of digital advertising, highlighting the enduring importance of delivering relevant ads to the right audience at the right time. It discusses AI's transformative role in enhancing advertising processes, from campaign setup to ad experiences, and emphasizes the significance of privacy-safe technology in shaping the future of advertising.

👉 Tools in the Age of Machines:

Pocketpod: Allows users to generate personalized podcasts. It analyzes user preferences and interests to curate content on a wide range of topics

Videoleap: A mobile video editing app that caters to both beginners and experienced creators.

Inline Help: A software solution designed to enhance user experience by providing in-context support within applications.