8 lead generation strategies that are proven to work

Welcome to Marketing in the Age of Machines. Each week, we bring you the following:

👉 An innovative marketing strategy that has worked for others.

👉 The 3 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.

👉 3 tools for the Marketer of the Future.

👉 The quote of the week. A simple take on everyday marketing concepts.

🤓  The best marketing channel is where people spend the least amount of time.

Problem: 
Many think spending more time on a platform means better marketing results. However, crowded places like email and social media make it hard for ads to stand out. On the flip side, search engines get less time (about 15.4 minutes daily), but they handle a massive 8.5 billion searches daily. The problem is we're not seeing the potential in search engines because we misunderstand where the real profits are.

Solution: 
To unlock the hidden opportunities in search engines, recognize that, despite less user time, the massive number of searches indicates a significant pool of potential customers actively seeking information. People don't spend much time on search engines because they quickly click over to your website. The trick is to make our content appear in these searches by employing smart SEO strategies.

Lesson: 
Focus less on how long people stay and more on what they're looking for. Marketing success is not just about popular platforms but understanding where people find useful information. Each platform has its role and understanding that can make marketing efforts more successful.

How can recognizing where your audience actively seeks information reshape your marketing strategy?

1/. AI's Predictable Path: 7 Things to Expect From AI in 2024+: In this post, the author dives into the tricky task of predicting the future of AI, emphasizing the uncertainty but highlighting a unique approach. Instead of focusing solely on the tech itself, the author suggests understanding human desires, particularly safety, success, and social connection. These desires are condensed into STC (Safety/Security, Success/Thriving, Social/Connection). The post predicts the future of AI, centering around Digital Assistants who intimately know individuals. It explores how these AI companions will access personal data and serve various roles, acting as friends, therapists, and more.

Insights for B2B Marketing Directors:

• B2B marketing directors can benefit from adopting a human-centric approach, aligning strategies with fundamental human desires (STC) rather than purely technological advancements.

• The rise of all-knowing Digital Assistants opens avenues for B2B marketing directors to explore personalized AI engagements, addressing specific business concerns and aligning with the human desire for success and thriving.

• B2B marketing efforts involving data collection should strike a careful balance between privacy and utility. Ensure the perks, like better customer assistance, outweigh worries about privacy. This balance is key for effective B2B marketing strategies.

Read the full post here:

2/. How to market “marketing” internally: This article addresses the challenges faced by marketers in internal communication within their companies. Despite marketing's focus on understanding the audience and delivering valuable communication, it often falls short internally. The author shares lessons learned, such as misunderstandings and underutilization of marketing, varied opinions on responsibilities, and the difficulty in measuring revenue impact. This post aims to guide marketers to focus on "internal marketing" for alignment, collaboration, and support from other teams. Ideas are provided on building relationships, simplifying concepts, and establishing clear growth objectives.

Read the full post here:

3/. 8 Lead Generation Strategies I Used to Generate 112K Leads: This YouTube video delves into eight effective lead generation strategies essential for product or service success. These strategies range from using online self-assessment tools for personalized engagement to utilizing waiting lists and interest registrations to build anticipation. The video highlights the importance of common interest discussion groups on social media, introduction workshops, special reports, private dinners for industry influencers, prize draws, and paid training programs. Each strategy aims to generate leads, build trust, demonstrate expertise, and establish valuable connections with potential customers.

👉 Tools in the Age of Machines:

SuperWhisper: An application that offers AI-powered voice-to-text functionality for macOS computers.

Podscan: A platform that provides real-time notifications, helping users stay informed about relevant conversations and trends.

Upflowy: A software tool designed to help businesses increase conversions by creating engaging and interactive experiences for their website visitors.