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- 7 Tips to Unlock Your Hidden B2B Revenue
7 Tips to Unlock Your Hidden B2B Revenue
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
July 24, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem
Many businesses face challenges when trying to extract meaningful insights from customer interactions, build accurate personas, and keep teams focused on what truly matters. Traditional approaches are often slow, disconnected, and reactive. As a result, companies miss valuable opportunities, experience delays in product development, and waste time on low-impact tasks.
Solution
AI is now helping solve these problems by making business processes smarter and faster. Executives can scan all their recorded calls, spot customer pain points, and follow up with helpful content from past materials like videos or podcasts. Teams can create synthetic customer personas using large volumes of past conversations, which speeds up customer development. AI coaches can also guide employees to prioritize tasks that contribute more directly to company goals.
Lesson
AI is turning business into something that feels more like a strategic game, where each new tool adds a new capability to your team. Those who adopt and use AI thoughtfully are gaining an edge in decision-making, customer understanding, and execution.
AI feels like I'm collecting Pokémon with new abilities every day.
All of a sudden:
- An exec can scan all of their Gong calls, find customer pain points, and e-mail customers based on solutions they might have covered somewhere else (like a YT video or podcast)
- You can
— ericosiu (@ericosiu)
9:11 PM • Jul 15, 2025
1/. Turn your content into a call booking machine
Brian O’Connor shares how his team turns content into booked sales calls using a method called "Inbound-led Outbound." Instead of reaching out to cold leads, they focus on people who already engaged with their content. He explains how to define the right audience, create content that solves real problems, and follow up effectively to get better results from outbound.
Read the full post here:
Are you using the latest strategies for B2B Lead Generation?
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2/. 7 Tips to Unlock Your Hidden B2B Revenue
If only 2% of your website visitors convert, that means you're missing out on a lot of potential sales. This article explains how to uncover that hidden revenue by spotting warm leads, reactivating old customers, and using tools to track buyer intent. Tyler Webb Harding shares simple, practical tips that can help you close more deals with leads you already have. Worth a read if you're trying to get more out of your existing traffic.
Read the full post here:
👉 Tools in the Age of Machines:
Loveart.ai: Create custom AI-generated art from text prompts.
Bravo Studio: Turn your Figma designs into fully functional native apps for iOS and Android
Tactiq: Automatically capture and summarize live meeting transcripts.
“If you’re not tracking who visits your site, you’re leaving easy sales on the table.”