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- 2026 Marketing Forecast: What Will Still Work (and What Won’t)
2026 Marketing Forecast: What Will Still Work (and What Won’t)
A weekly email with the best of marketing, AI, and business.
Marketing in the age of Machines by Castleberry
November 20, 2025
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Welcome to Marketing in the Age of Machines. Each week, we bring you the following:
👉 An innovative marketing strategy that has worked for others.
👉 The 2 most relevant contents in marketing, AI, and business that will help you understand the ever-changing landscape.
👉 3 tools for the Marketer of the Future.
👉 The quote of the week. A simple take on everyday marketing concepts.
Problem: AI recommendations like ChatGPT could make Google rankings and traditional ads less relevant, leaving great brands unseen if they aren’t recognized by AI.
Solution: Focus on real value and trust. Ensure your products and services meet user needs and are easy for AI to understand, so recommendations naturally favor your brand.
Lesson: In AI-driven channels, relevance and credibility beat ad spend. Brands that prepare now for recommendation-based visibility will lead in 2026.
1/. 2026 Marketing Forecast: What Will Still Work (and What Won’t)
By 2026, marketers can’t rely on gimmicks or chasing every new trend. The brands that win will focus on content that builds real authority, drives measurable results, and engages audiences consistently—while ignoring vanity metrics like likes or impressions that don’t move the needle.
Read the full post here:
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2/. What B2B Marketers Need to Know When Using Generative AI in Content
Generative AI is powerful, but it’s not a magic replacement for humans. The smartest B2B teams use AI to speed up research, outlines, and first drafts—but strategy, brand voice, and accuracy still need a human touch. The future belongs to those who combine AI efficiency with expert judgment.
Read the full post here:
👉 Tools in the Age of Machines:
SEO‑Stuff: Helps your content rank in Google and AI-powered search.
Relixir: Boosts AI mentions of your brand and tracks resulting traffic.
Agent.ai: Lets you discover, build, and deploy AI agents without coding.
